In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.
Today Vitamix is the market leader in blending technology.
From Jodi Berg, today's president of Vitamix: "Our story began in 1921 when my great-grandfather was facing challenging economic times that would soon lead to the Great Depression. William Grover Barnard, affectionately known as “Papa” to all of us, began travelling the country selling modern kitchen products. It was by helping a friend through his illness that he began connecting the value of whole-food nutrition to health and well-being. Papa changed the name of his business to The Natural Food Institute, and became a pioneer in the health food industry, studying and teaching people everything he knew about food and health. In 1937, Papa was introduced to a new product, the blender. He immediately saw the value of blending to quickly and easily prepare healthy foods that taste delicious. He focused his attention on selling this new product, which my other great-grandfather named the “Vita-Mix,” because vita means life.".